Leading UX for key enrollment and pre-enrollment experiences inside one of the most complex and highly regulated product ecosystems in the US — designing for older adults making critical decisions about their health coverage.

• Leading high-impact AEP workstreams — timeout flows, educational banners and plan selection logic — ensuring usability and regulatory alignment under strict compliance constraints.
• Medicare Plan Details (VPP) — Redesigned how health plan value is communicated to elderly users, solving content density, progressive disclosure and CTA hierarchy across responsive, accessibility-first layouts.
• Drug Cost Estimator — Translated incomprehensible insurance concepts (deductible stages, coverage tiers, catastrophic coverage) into navigable experiences with inline education systems and contextual coachmarks.
• Designing and presenting interactive Figma prototypes for stakeholder alignment and user testing — collaborating with engineering, legal and content teams throughout.
• Contributing to process improvement: organizing copy logic, streamlining design handoff and maintaining consistency across product teams.

End-to-end UX/UI design for a nationwide wellness platform incentivizing healthy behaviors through a points-based system — where behavioral design, health data trust and enterprise compliance meet.

• Shaped full user journeys for the rewards ecosystem: activity summaries, earning states, earnings expiration (urgency without manipulation) and new user activation flows.
• Created high-fidelity prototypes and integrated microinteractions to enhance engagement and guide behavior without dark patterns.
• Collaborated with product managers, engineers and content strategists to align on MVP scope and define experimentation strategies.
• Supported A/B testing efforts — delivering testable component variants iterated from analytics and qualitative feedback.
• Established scalable design patterns and improved overall product clarity and usability across the platform.

Led the UI team designing, creating and implementing a scalable design system — while mentoring junior designers and building the component infrastructure that product and engineering relied on.

• Led the design, creation and rollout of a scalable UI design system used across the product.
• Developed standardized UI components and tooling that improved team productivity and code delivery consistency.
• Collaborated with development and product teams to bridge design and implementation.
• Mentored junior designers — giving structured feedback and guiding their professional growth.

Designed the BciPlus digital experience for a major Chilean bank — building the product's Figma library from scratch, designing across mobile and desktop, and working inside a multi-disciplinary team with strict brand and compliance guidelines.

• Led design, creation and organization of the BciPlus Figma library from scratch for a brand-new banking product.
• Designed and prototyped solutions for business and consumer flows; coordinated with development to ensure implementation quality.
• Applied cashback platform requirements for the South American market — bridging UI/UX, PO and dev in a cross-functional workflow.
• Ensured consistent compliance with mobile and desktop UI/UX criteria based on library, guidelines and brand manual.

Principal designer for 10+ recognized companies — delivering UX strategy, motion design, UX writing and high-fidelity product design. Worked directly with clients and stakeholders across fintech, insurtech, streaming and more.

• Principal designer on 10+ client projects including Santander Prendarios, Río Uruguay Seguros and Flixxo — from research and IA through final interactive prototypes.
• UX Writer for 4 clients — writing interface copy, onboarding flows and micro-copy that simplified complex products for everyday users.
• Delivered motion design and animated UI components using After Effects — bringing products to life beyond static screens.
• Conducted user research, designed wireframes, storyboards and user flows; delivered assets to development with full specification.

Designed independently for 50+ companies across branding, digital products, motion and UI — including the European Union, Santander and Lasfor. Simultaneously taught UX/UI at Coderhouse and mentored entrepreneurs at Potencia Digital.

• Worked with 50+ companies and clients across Argentina and internationally — including the European Union, Santander and global NGOs.
• Advanced UX/UI Tutor at Coderhouse — guided 25+ students per cohort from UX research through high-resolution functional prototypes.
• Design Thinking Mentor at Potencia Digital — facilitated workshops, interviews, journey maps and value proposition canvases for female entrepreneurs.
• Created brand identities, motion graphics, video content, prototypes and design systems across diverse industries.